Given its geography, Japan seems a natural fit for surfing culture. But what’s interesting is the way in which it’s started to take hold again recently, which is to say they’ve put an emphasis on the culture as much as, if not more than the surfing. the beach, rather than inside the city. It’s as much for good health and relaxation as it is for exercise and entertainment.
And then there’s the fashion of it. The surf shops feature the most detailed accessories and clothing related to surfing, more than just your basic boards. Even when the waves are bad, beach towns like Kamakura are lined with restaurants and bars, filled with lively and stylish visitors from the nearby cities, looking for a healthy escape.
The business partners compare it to Montauk or Malibu, only when you look up, you see Mt. Fuji in the distance.