Cradle It

Want a new way to look at sustainability? Consider the “cradle to cradle” philosophy, which challenges us to reimagine products in a way that they can perpetually be reused or repurposed, therefore creating new “cradles” each time we find a new use.

This is an extremely poor paraphrasing of the seminal 2002 book by William McDonough and Michael Braungart; if you really want to know what it’s all about, read Cradle to Cradle: Remaking the Way We Make Things, which you can buy used (hence, a new cradle) at Amazon.

This entry was posted on Monday, September 15th, 2014 at 10:51 am. It is filed under Sustainability and tagged with cradle to cradle, william mcdonough. You can follow any responses to this entry through the RSS 2.0 feed.