THE WHITNEY: NEW IDENTITY

The Whitney, which is opening their new space near the Highline in 2015, has just unveiled their new graphic identity and it’s a fun one!  Created by the design studio Experimental Jet Set, the graphic relies on what the museum describes as a “responsive W” that process here on their website; it’s a fascinating read). It’s lighter and more modern than their old graphic and hints at the possibilities a new space affords any museum. The video they produced shows how the “W” becomes playful and active in different settings, dancing around paintings by Edward Hopper, Chuck Close and others (it’s short; check it out).  See below:

Whitney New Graphic Identity

This entry was posted on Wednesday, May 22nd, 2013 at 8:00 am. It is filed under Creative Culture, New York City. You can follow any responses to this entry through the RSS 2.0 feed.