My last post mentioned the new surf-themed exhibition at Partners & Spade, a shop in New York’s Nolita neighborhood. Yesterday, the New York Times‘ “Critical Shopper” column browsed Saturdays Surf NYC and Pilgrim Surf + Supply, two surf stories in the Big Apple.
Surferesqueness was the order of the day, for staff and customer and hanger-on alike, at Saturdays Surf, which in the last couple of years has rapidly established itself as a post-J. Crew lifestyle brand for would-be beach bums.
To read the rest, click here.